Al Jazeera "using sport to build a global media brand." But will the Al Jazeera brand be part of its beIN Sport brand?

Posted: 04 Apr 2012   Print   Send a link
Reuters, 2 Apr 2012: "Al Jazeera, best known for its Middle Eastern news coverage, is taking aim at Europe's pay-TV market, using sport to build a global media brand, just as owner Qatar is raising its profile by hosting the 2022 World Cup. The broadcaster is racing to launch a new French channel in early June in time for the European soccer championships, offering a service for about 11 euros per month, according to three industry sources. The channel's name, 'beIN Sport', has been trademarked worldwide. The sports world is also buzzing with anticipation that Al Jazeera, with Qatar's gas and oil wealth behind it, could put big money on the table to bid for UK rights to the English Premier League now mostly held by News Corp affiliate BSkyB. ... The broadcaster is already no novice at sports coverage. In the past decade, it has built the most popular sports network in the Middle East and Africa, with two free and 15 pay channels, plus an English version with a dozen commentators and producers." -- Will the Al Jazeera brand be mentioned in the broadcasts and identity of beIN Sport? No website yet, at least none that I can find, so no clue from that medium.

EPL Talk, 29 Mar 2012: "Al Jazeera has hired Imagina US, a Miami-based production company that specializes in the US hispanic industry. Imagina US has been advising Al Jazeera as well as being involved in building a facility for Al Jazeera in South Florida. ... The big question about the upcoming launch of beIN Sports in the United States is whether the network will be ready and available via most major cable and satellite TV providers across the United States before the [European soccer] seasons kick off in August."